Exclusively for Saturated Space, Margaret McCormick writes about that ever- fashionable, and seemingly ubiquitous colour-matching corporation, Pantone.
"From its humble beginnings in 1963, Pantone made itself essential to manufacturing on a global scale via the creation of the Pantone Matching System (PMS) ® which revolutionized colour reproduction and selection. Though in the wake of the digital age, the company has sought a new image to stay relevant. Now describing itself as the “authority” on colour, Pantone has cornered the market on what makes a colour cool, hip and fashionable. But how does “cool” happen? What makes Pantone the authority and how does this change in branding affect a greater discourse of design?
The answer is one of perception and precedent, marketing and manufacturing, chemistry and charisma."
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